Parks Branding & Identity

Since joining the Park Board marketing team in 2019, I’ve updated event or division logos and created new logos for various facilities, programs, and signage. Each needed to be compatible with the Park Board logo while also working as a standalone identity.

SPARC division of the Park Board handles most of our youth programming and facilitates a partnership with Springfield Public Schools. They had been using multiple unofficial logos before I came on board, and giving them a fresh logo was good for my s
Kid'Athlon is an annual triathlon for kids. I wanted to give it a modern look with a Bauhaus twist. The format works well for reusing each year; Because of the limited color palette, it's easy to update.
Timmons Hall, formerly known as Timmons Temple, officially opened to the public in 2019 following relocation to the park in 2015 and four years of restoration work managed by Friends of Timmons Temple. It deserved a logo that was elegant and timeless
Gardens Aglow is an annual walk-through holiday lights display at Mizumoto Japanese Stroll Garden. If you've attended the event, you've probably seen the big Christmas light version of the logo they keep at the gate. Being able to take a selfie next
Hockey programs were expanded in 2023, which meant new logos for the youth and adult leagues. Making a young animal look fierce is not a simple task, but this bear cub hits the mark.
In 2024, Parks moved the Free Movies event from Founders Park to Jordan Valley. The move felt like the right opportunity for an event logo refresh. Inspired by drive-in movie theaters, I kept it fun and contained.
When the Park Board's aquatic programs started reforming after a pandemic-induced pause, there was no swim team logo. Any uniform, tshirt or related merch had random clip-art images. Thusly, the Stingrays logo was born. He's a friendly guy, but reall
While not a logo, the Gray/Campbell Farmstead wanted a new sign that reflected the 1800s style found on the property. The result is this whimsical display with an art deco flair.
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